The ITVC  has been inspired by Vietnamese women who own perfect beauty from the inside out. With a mastering in costume and  set design as a fashion show, the TVC has mostly kept audiences’ eyes continuously for 30 seconds.

“Bền lòng đẹp chất” has earned around 6M views on SUNHOUSE GROUP’s Youtube, contributing to a big movement with the aim of launching the campaign carried out by Xanh.